Cookie Stuffing
Some affiliates design web pages or even banner ads to drop affiliate cookies when a user merely visits another web page. This violates the rules of affiliate marketing: Commission is only supposed to be paid if a user 1) sees an affiliate link, 2) clicks the link, and 3) makes a purchase. By skipping step 2, a cookie-stuffer can get paid vastly more – but sends the advertiser traffic that the advertiser would otherwise have gotten for free.
The worst cookie-stuffers use significant steps to cover their tracks. Some stuff cookies in invisible windows such as 1x1 pixel IFRAMEs. Others use convoluted JavaScript designed to trick analysts. The most brazen resort to popups or popunders. No matter the method, the fundamental impact is the same – asking advertisers to pay for traffic that breaks applicable rules.
We use custom automation to find cookie-stuffing at scale. With numerous simultaneous browsers on a range of devices and conditions, we detect all manner of attempts at cookie-stuffing.
Know How your Affiliates are promoting your Brand
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Who Can Benefit?
Advertisers
We use machine learning and reverse engineering approaches to monitoring the ways your affiliates are promoting your brand. We help advertisers to maintain compliances, recover the advertising budgets and protect their brand reputation. Manage your affiliate networks with real-time monitoring to drive revenue and preserve the customer experience.
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Our data driven publisher profiling and fraud detection solutions help affiliate networks track and analyze each activity of their affiliates. Track and monitor the affiliates to give the best ROI to the advertisers relying upon your network. Enhance your reputation for high-quality traffic by evaluating targeted publisher content.
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We help digital agencies to differentiate their offering and provide high-quality traffic by evaluating the affiliate content that uses their client's tracking links. Our technology-enabled customized solutions help digital agencies automate frequent checks for affiliate fraud. In turn, enhancing their customer satisfaction and maintaining global marketing compliances.
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